Many people unfamiliar with the internet or with online marketing put a lot of faith in the old adage that “if you build it, they will come.” Unfortunately, this couldn’t be much further from the truth. Building a website and hoping for a solid stream of visitors is akin to opening a new retail store in the middle of the Sahara desert. Quite simply, no-one is going to find it, and you’re certainly not going to make any sales.
Fortunately, there ...
Continue Reading →The term “simple” is not synonymous with “ugly” or “unattractive”. In fact, when it comes to the internet, I would argue that the opposite is true. In the case of business websites, simplicity can be the key to success. As a for-profit business, your website essentially has one goal: to sell your product or service as quickly and efficiently as possible. Any extraneous text, images or animation serve only to distract the customer from focusing on your goods or services.
Sometimes ...
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